Celebrating 15 Years of Life-Changing Transformation at The Camp
Fifteen years ago, Luis and Alejandra Font opened the first Camp Transformation Center with a single mission: helping our communities transform their lives through health and wellness. What began as a small local gym in Southern California has grown into a nationwide movement with more than 155 franchises awarded and 80+ locations open, all united by one simple truth — while fitness is our amazing product, people are our business.
The Camp is the original home of the 6-Week Challenge — a results-driven program where members commit six weeks to shed body fat, build muscle, and develop healthy habits that last. Over the years, this challenge has inspired life-changing transformations, with members losing 60, 70, 100 pounds or more, and one of our most successful challengers shedding over 220 pounds. But transformation at The Camp isn’t just physical; it’s about regaining confidence, building sustainable habits, and finding strength in a community that lifts one another up.
This year, to celebrate 15 years of changing lives, we brought back one of our most iconic promotions — the Tattoo Challenge. Members who boldly inked the TC logo as a lifelong commitment to their health and their Camp family earned a free lifetime membership. It’s our way of honoring their passion, loyalty, and the movement they’ve embraced. The turnout reminded us what sets The Camp apart: we’re a passion brand. People don’t just join; they belong. They tether themselves to something bigger than fitness alone — a culture of accountability, transformation, and hope.
Our growth reflects that passion. In just the past three years, we’ve opened 18 new locations across the U.S., and we’re still expanding. We’ve been recognized by Entrepreneur Magazine as one of the fastest-growing franchise brands because our model combines impact and opportunity. Low startup costs, multiple revenue streams (memberships, challenges, personal training, proprietary supplements, and more), and deep operational support help new owners launch strong and grow with confidence. Many owners begin with one location and scale to multiple because the systems work — and our corporate team walks with them every step of the way.
“I followed The Camp’s New Camp Opening Process like we did in the military — backwards planning — and launched with over 240 memberships sold before opening. My first month’s draft was over $30,000.” — Andrew Cruz, multi-unit owner.
Fifteen years in, The Camp Transformation Center is more than a gym. It’s a community-driven business model with real results, proven growth, and an unmatched culture of support — for both members and owners. If you’re looking for a franchise opportunity with heart, a proven system, and room to build your future, The Camp continues to lead the way.
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