The Camp Transformation Center has impacted thousands of lives across the country by helping people build strength, improve body composition, and create lasting lifestyle change.
As the fitness industry evolves, The Camp has shifted from a weight-loss focus to a strength-first model, combining structured training, nutrition, and accountability to help members build their bodies the right way.
Because of the results and the community created inside each location, many members have been inspired to open their own Camp. Since franchising began in 2016, the brand has grown to nearly 100 locations nationwide.
At its core, The Camp continues to grow through people who believe in the program—because they’ve experienced it firsthand.
A passion for helping people improve their lives is at the core of what makes a great Camp franchisee. The Camp stands apart by building real relationships with its members—understanding their goals, supporting their journey, and delivering a structured path to becoming stronger, healthier, and more confident.
Franchisees are more than business owners—they are leaders, coaches, and trusted guides for people working toward meaningful, lasting transformation.
Strong franchisees also bring a sales mindset. While The Camp supports lead generation within the local community, it’s the franchise owner and their team who convert those leads into long-term members through connection, trust, and consistent results.
“Our best franchisees are great with people and understand how to build relationships,” says Luis Font, co-founder of The Camp. “You have to genuinely care about people and want to help them succeed. We can teach systems and business skills—but we can’t teach that level of passion and commitment to others.”
Passionate owners don’t just create short-term results—they build strong communities and long-term memberships.
A commitment to fitness, strength training, and overall wellness is essential. Many of The Camp’s franchisees come from fitness backgrounds, but just as important is their belief in the model and their desire to help others build their bodies and improve their lives. The Camp provides the structure, systems, and support to turn that passion into a scalable, successful business.
The ability to build relationships within the community and deliver an exceptional member experience are key traits of a successful Camp franchisee. What sets The Camp apart is the connection it creates—members don’t just work out, they become part of a system focused on getting stronger, improving their health, and creating lasting change.
As members progress through the program, many become deeply connected to the environment, the coaching, and the results. That connection often turns into long-term loyalty—and in many cases, team members who want to be part of helping others experience the same transformation.
“It’s something that I haven’t seen happen in any other business—most of my staff started as members,” says Jeff Carpenter. “They experienced it themselves, saw real results, and wanted to be part of helping others do the same.”
The Camp is looking for franchisees who share this passion for people and can build a culture that inspires both members and staff. This focus on strength, accountability, and community creates an environment where people stay, grow, and refer others—driving long-term success.
With a total investment estimated between $311,850 and $418,850, The Camp Transformation Center offers a more accessible entry point compared to many fitness franchise concepts. Combined with strong unit economics and a model built around recurring memberships and high engagement, it creates an opportunity to build a meaningful and scalable business—while making a real impact in the community.