Greatness in Enrollments Proof That Systems Drive Success at The Camp

Most gyms don’t struggle because they lack interest or leads.

They struggle because the enrollment experience doesn’t create clarity or confidence.

Tours feel rushed. Conversations stay surface-level. The value of the program isn’t fully communicated. When that happens, prospects hesitate—not because they aren’t interested, but because they aren’t certain.

Enrollment Isn’t Pressure. It’s Clarity.

At The Camp, we believe enrollment should feel clear, not pushy.

When a tour is done right—when someone feels understood and sees exactly how their goals will be addressed—the decision becomes simple.

That belief is why we created Greatness in Enrollments. It’s an advanced training system designed to strengthen one of the most important moments in any fitness business: the first in-person experience.

What Greatness in Enrollments Actually Is

Greatness in Enrollments is an elite training program focused entirely on improving how every Camp location handles:

• Tours
• Walkthroughs
• Program presentations

It does not replace our existing Sales Training or Pitch Perfect programs. Instead, it builds on them by adding a deeper, more tactical layer focused on face-to-face conversations, where enrollment decisions are made.

Teams learn how to:

• Identify a prospect’s real goals and challenges
• Present The Camp as the clear solution
• Remove objections naturally by creating certainty and value

Why This Training Exists

People don’t say “no” to fitness.

They say “no” when the presentation doesn’t clearly solve their problem.

Objections show up when:

• The prospect doesn’t feel fully understood
• Their real problem hasn’t been identified
• The value doesn’t clearly outweigh the cost

Greatness in Enrollments closes those gaps with a structured, repeatable approach that leads prospects to a simple realization:

“This is exactly what I need.”

Built by Operators Who Do This Every Day

The program is led by three of The Camp’s strongest communicators and operators, each bringing a specific strength:

• Nico Font – Presence, confidence, and emotional connection
• Aidan Tolliver – Clarity, precision, and sharp problem identification
• Josh Kuizon – Structure, psychology, and enrollment flow

Together, they teach a system that any Director or Assistant Director can execute consistently—without relying on personality or natural sales ability.

That consistency is what allows real, scalable growth.

 

Why This Matters for Franchise Owners

The impact is immediate and measurable.

• Stronger, value-based tours
• Higher conversion rates
• Fewer objections
• More confident teams

Every location delivers a consistent, intentional enrollment experience. Members start their journey with clarity and excitement, which sets the foundation for stronger retention and long-term success.

A System, Not a One-Off Training

Greatness in Enrollments is more than a new module. It reflects how The Camp operates as a franchise system.

We don’t leave critical parts of the business to chance. We don’t expect owners or staff to “figure it out.”

This program will roll out through:

• Leadership roundtables
• Franchise-wide announcements
• Live trainings
• Permanent inclusion in our sales education platform

Continuous improvement isn’t optional here. It’s part of the culture.

 

Why This Matters If You’re Considering The Camp

The real question isn’t whether a brand has a good workout.

It’s whether the franchise has systems that consistently produce results.

Greatness in Enrollments is one more example of how The Camp builds those systems—so owners can grow with confidence, predictability, and support.

 

👉 Click here to connect with our franchise development team and schedule an introductory call

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