Own A Camp Franchise: How Riverside West Turned Momentum Into Revenue
We sat down with Nico and Anthony, the leadership team at The Camp Riverside West, to unpack how they took an underperforming location and turned it into a high-energy, high-revenue operation. Their focus was simple: build a strong team, sharpen execution, and grow revenue beyond memberships.
What they walked into
Riverside West needed a reset on energy, systems, and sales habits. Nico and Anthony got on the floor with the team, rebuilt daily routines, and set clear expectations. In ten months, location revenue grew by about 130%.
The 5-part turnaround framework
- Ignite the team:Set the tone, define the mission, and lead from the front.
- Spot operational gaps:Fix lead follow up, session flow, front-of-house basics, and accountability.
- Train consistently:Lock in best practices for sales, service, and coaching.
- Level up the experience:Drive program participation and create a gym people love to visit.
- Execute together:Meet weekly, track KPIs, and own the results as a team.
Revenue beyond memberships
Riverside West grew upgrade sales across personal training, small-group training, challenges, and supplements, adding $20,000+ in monthly revenue on top of membership drafts. The playbook: identify member goals, prescribe the right program, and follow up with intent.
Culture that keeps people coming back
The team invested in member names, high-five energy, clean facilities, and consistent coaching. When the experience feels professional and personal, referrals and retention rise.
Takeaways for new owners
- Hire and develop a strong Director.Coach the coaches and the sales team.
- Follow the system.Daily huddles, weekly training, and non-negotiable follow up.
- Sell the journey, not just the class.Guide members into the program that fits their goal.
- Measure what matters.Leads, shows, closes, upgrades, and retention.
Watch the replay
Missed it live? Catch the full session with Nico and Anthony to see the framework in action.
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