Why The Camp Transformation Center is Taking Fitness Franchising by Storm
Low investment, scalability and unique concept attracting franchisees quickly
The Camp Transformation Center is taking fitness franchising by storm in the $80 billion a year industry, by using a killer business concept to dramatically change lives of people while quickly driving revenue for its franchisees.
Since launching the high-interval training gym in 2011, Sam Bakhtiar and Alejandra Font’s franchise system has exploded to 100 locations in a variety of markets and continues growing. This is due to its low investment costs and practical scalability compared to other gyms, and the unique business approach that’s helping people lose weight and keep the weight off.
The Camp’s Challengers participate in the Six-Week Weight Loss Challenge, working out five times a week with a goal to lose 20 pounds in six weeks while receiving meal planning and emotional support. By tracking weight progress publicly, people who succeed are converted to members.
The concept is crushing the competition. The difference is, at The Camp there’s inspiration and motivation, says Font. “At other gyms, you’re just a number and the only time they call you on the phone is if your credit card is declined,” she says. “We make a point to be different. Our specialty is that we understand people.”
In addition to having a personal touch, The Camp’s digital marketing program is hot. It happens even before a franchisee’s doors open for business.
While The Camp actively assists the franchisee in generating social media-based leads and interest in the concept, our outgoing, sales-minded franchisees are the ones turning those hundreds of leads into Challengers. This, along with how effectively we keep the Challengers as members, is why The Camp is growing quickly.
The low cost of investment and potential for return is also incredibly tough to beat. While many fitness models cost more than $500,000 to get started, The Camp has kept its costs low – between $181,000 and $326,500 — partially due to a smaller equipment package and a more affordable real estate plan. As a result, entrepreneurs are able to open their first gym franchise as well as scale it to multiple locations.
With The Camp, the investment is smaller and the potential for return can be greater because it’s aided by higher membership fees.
Conversely, competing fitness programs are charging low monthly fees, hoping members forget to visit. With The Camp, a large percentage of our Challengers are signing on for ongoing membership after their weight loss, so a revenue stream develops quickly, creating a significant portion of a franchisee’s sales.
Finally, The Camp is taking the fitness industry by storm in another way – because it’s unique.
Challengers striving to lose 20 pounds post their before-and-after pictures on Facebook helps The Camp, and is creating an environment where lives of members and franchisees are radically changed as part of a community.
“There’s a constant connection because we want to show that we are not just interested in getting their money,” Font says. “We want to make sure they’re getting results. And the fact that we’ve provided results is a huge difference from what you see out there at other gyms.”
Bring The Camp Transformation Center to Your Community
Have a passion for fitness? With initial franchise fees of just $40,000, you could bring The Camp Transformation Center to your community! For more information, visit our franchise information website or apply to become the next Camp Transformation Center owner.
