Building Success from the Ground Up: How The Camp Helps You Secure the Perfect Location
One of the most critical factors in launching a successful fitness franchise is finding the right location. At The Camp Transformation Center, we know that “location, location, location” isn’t just a saying—it’s the foundation of your future success. That’s why we’ve built a full-service real estate support system designed to take the guesswork out of the process.
From day one, you’ll work with our in-house real estate experts and our national brokerage partner, who will connect you with a local broker familiar with your market. These local brokers know which neighborhoods are booming, which spaces get the most foot traffic, and which retail centers offer the best long-term potential. Together, we’ll guide you through:
- Identifying prime locations with high visibility and ample parking
- Negotiating favorable lease terms, including free rent periods, tenant improvement allowances, and designated pre-sale spaces
- Navigating critical elements like cost per square foot, permitting timelines, and construction requirements
This collaborative approach reduces your risk and ensures you secure a property with the best possible terms, setting your new business up for maximum success.
Designing Your Camp: Customized Layouts, Proven Flow
Once your location is secured, our franchise development team collaborates with you to design a layout that fits your market and vision while staying true to The Camp’s brand standards. From where to place your front desk and bathrooms to optimizing workout areas and equipment placement, every detail is carefully planned to create the signature Camp experience members love.
With over 100 locations nationwide, we’ve perfected this process to ensure every franchise has a professional, high-performing setup that supports strong membership growth and operational efficiency.
Streamlined Construction: Building with Confidence
After permitting is completed, our nationally vetted vendors step in to make the buildout process smooth and cost-effective. You’ll have access to:
- Trusted architects and engineers
- Flooring, lighting, and millwork vendors
- Preferred equipment suppliers with negotiated pricing
By leveraging our vendor relationships, you’ll benefit from lower startup costs and fewer construction headaches, allowing you to focus on building your team and preparing for launch.
Your Timeline to Opening
Opening a fitness franchise is a journey, but with our proven process, it’s a guided path:
- Site Selection → 2. Lease Negotiation → 3. Permitting → 4. Construction → 5. Pre-Sale Launch → 6. Grand Opening
This roadmap has been tested and refined across our network, allowing many owners to reach profitability faster and with fewer surprises.
Real Owners, Real Success
Andrew Cruz, a multi-location franchise owner and former Marine, compares The Camp’s real estate and opening process to backward planning in the military:
“The New Camp Opening (NCO) process gave me a clear roadmap to success. We opened our doors with over 240 memberships sold and a first-month EFT draft exceeding $30,000—all because we followed the plan.”
Andrew’s story highlights how careful planning, proven systems, and hands-on support can help new owners launch strong and build momentum quickly.
Watch Andrew’s Full Testimonial
Ready to Find Your Perfect Location?
With The Camp Transformation Center, you’re never alone in the site selection or buildout process. We’ve opened 20 new locations in the past 3 years, proving that our system works—and that our support sets franchise owners up for success from day one.
Take the first step today:
Schedule a Discovery Call to learn how we can help you secure your dream location and build a thriving fitness business.
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