How The Camp TC Franchise Follows Fitness Trends into 2023

The Camp Transformation Center is one of the fastest growing companies in America and that’s not an exaggeration. With new locations opening yearly The Camp is spreading like wildfire. One reason for the success of our franchise system is our ability to adapt to address consumer demands for new and exciting workouts while maintaining our focus in the weight loss and body transformation niche. As we discussed in our previous blog, we’ll take a look at new fitness trends this year and how our members can attain their fitness goals at The Camp.

TOP FITNESS TRENDS OF 2023

  1. Virtual Reality Workouts
  2. Mobility Training
  3. Posture Workouts
  4. Primal Movements
  5. Standing Ab Workout
  6. Exercise as a mental health tool

Mobility training is crucial for weight loss, as it helps to improve flexibility, range of motion, and overall movement quality. By incorporating mobility exercises into your fitness routine, it can also aid in reducing muscle and joint pain, as well as improving posture and stability. This can make it easier to perform exercises that burn calories and aid in weight loss. Additionally, mobility training can help to decrease the risk of injury, which can keep you on track to reach your weight loss goals. The Camp has latched onto this trend in a big way. Not only do we incorporate mobility & stretching into all of our class workouts, but we also recently introduced a new program (Stretch in Motion) that specifically focuses on increasing flexibility. Over the course of a 6 week program members make this a focal point of their training.

The Stretch in Motion program incorporates movements that focus on posture and alignment. Incorporating posture movements into a workout can provide several benefits, such as:

  • Improving muscle imbalances caused by poor posture, which can lead to injury
  • Enhancing overall strength and stability in the core, back, and shoulders
  • Improving posture, which can make you look taller and more confident
  • Reducing pain and discomfort in the neck, shoulders, and back
  • Improving breathing efficiency by opening the chest and shoulders
  • Improving athletic performance by allowing for better movement mechanics
  • Helping to prevent chronic pain conditions

We understand that some trends come and go, but weight loss, body transformation, and the ability to move in your environment are not trends, these are essential components to a happy and healthy lifestyle. The Camp has always been a pioneer in the fitness industry and will continue to drive members success, and likewise franchise owners success through meaningful additions to our programming.

The latest trend in core exercises has you standing up on your feet instead of lying on a yoga mat. Standing abs workouts are becoming increasingly popular and for good reason. These exercises provide different benefits than traditional sit-ups and crunches, such as improving posture more effectively, engaging more muscle groups, and reducing the risk of injuries related to poor balance. By incorporating kettlebells or dumbbells, you can challenge your core even further. Additionally, standing core workouts can be more accessible for people with larger chests and are typically more comfortable. Give this standing abs workout a try and get ahead of this 2023 fitness trend.
Check back next week for the final part of this series. To learn more about franchising with The Camp you can CLICK HERE. To connect with a member of our franchise team CLICK HERE.